How a Real Estate Company Works

The real estate industry can be complex. From selling a home to finding the perfect apartment, you need an experienced professional to guide you through the process. That’s why working with one of the top real estate companies in New York is essential.

A real estate company can be either a property management group or a brokerage. Property management groups buy and manage properties, such as apartments or townhomes, while a brokerage represents clients who are buying or selling a home. A brokerage also provides backend support for sales, including legal help and handling the technical aspects of a sale. Real estate agents who work for a broker earn a commission on sales and must share that commission with their brokerage firm. Read more

Most brokers offer a variety of marketing and technology tools to help their agents market their listings, including listing websites and social media. Many also provide a robust customer relationship management (CRM) platform to manage leads and client relationships.

Those who run successful real estate businesses know the importance of forging long-term relationships with their past clients. This helps them build a referral network and increase their odds of selling existing homes or helping their clients purchase new ones. Click here

Some agents work alone, but others form real estate teams. When a client hires an agent on a team, they get two or more experienced professionals working for them without paying more in commission. Each member of the team has a specific role, but duties often overlap. For example, one team member may handle buyer phone calls on a listing, while another attends home showings or hosts open houses.